about us *

OUR PHILOSOPHY


At our core, we maintain that everyone deserves jewelry that is worthy of them. So, we focus on what really matters: durable materials that withstand everyday wear and tear, transparent pricing as friendly as your neighbor's dog, sustainable practices to protect our planet, and t keep our conscious sparkling.

All of our gold jewelries are plated with real gold (either 18K or 24K) which should provide a long life to them. And Yes, gold-plated quality jewelries are water-resistant. Started in 2016, we were lucky to have many customers who accompanied our ongoing journey. However, we are still a small business and try to bring all of the goodness of being small business to our customers. Our current and as well as the ultimate goal is to constantly bring quality jewelries that are timeless and yet trendy.


Freyja since 2021, we have been delivering the best shopping experience for jewelry lovers around the world. Freyja's direct-to-customer model enables Freyjal to create the most beautiful charms, bracelets and other accessories, and to offer our customers at very competitive prices.

For too long, the fine jewelry world has been intimidating, inaccessible, overpriced, and frankly pretty outdated. At Freyja, we knew we needed to break its rules to make a difference.Every Freyja piece is thoughtfully designed for everyday wear.
Luxury today is collected, shared, classic and funky, and pretty colorful. 


We think jewelry should be too.



“Inspired by you, and your many moments lived”  


Our Craftsmanship

We work closely with suppliers, production partners and jewelers from all over the world committed to respect for human rights, health, and safety, as well as exceptional craftsmanship, fairly sourced high-quality materials, and sustainable environmental impact.


Smart & Fair Price

Major brands in our industry markup their products 8-10x the actual cost. We do things differently. To make luxury accessible, we've built relationships with the best manufacturers and sell directly to you. 


Thoughtfully transparent 

While the jewelry industry is traditionally opaque, we believe in sharing our knowledge of materials sourcing, labor standards, production, and quality.


Gorgeous, Classy, and Classic Jewelry


All of our gold jewelries are plated with real gold (either 18K or 24K) which should provide a long life to them. And Yes, gold-plated quality jewelries are water-resistant. Started in 2016, we were lucky to have many customers who accompanied our ongoing journey. However, we are still a small business and try to bring all of the goodness of being small business to our customers. Our current and as well as the ultimate goal is to constantly bring quality jewelries that are timeless and yet trendy.

We value the satisfaction of our customers the most and believe in quality products for that reason.